A landmark destination.
A significant investment opportunity.
THE OPPORTUNITY
Model Britain will be a world-class indoor attraction that brings the nation to life in miniature. Combining culture, education, heritage and entertainment, it will inspire millions and deliver lasting economic and social value for generations to come.
A Strong Foundation for Long-Term Value
National-Scale
Proposition
The first attraction of its kind in the UK dedicated to celebrating the nation in miniature, with the scale, ambition and quality to become world-renowned.
Year-Round
Destination
Indoor and climate-independent, designed for all seasons and all weathers, driving consistent visitation and operational resilience.
Multi-Generational
Appeal
Designed to appeal to families, school groups, tourists, enthusiasts and communities across the UK and international visitor markets.
Long-Duration
Asset
Built for longevity, with the ability to evolve, expand and introduce new content, strengthening relevance and sustaining future value.
Model Britain is being developed as more than a visitor attraction — a nationally significant destination with the potential to create enduring commercial, educational and cultural value.
THE COMMERCIAL MODEL
Built around
diversified visitor revenue.
Model Britain’s commercial model is designed for resilience,
sustainability and growth. Multiple revenue streams work
together to deliver a high-quality visitor experience
while maximising long-term financial performance.
Diversified Revenue Streams
Admissions
Core ticket revenue from general admission, families, concessions, groups and annual passes.
Food & Beverage
A range of food and beverage experiences designed to increase visitor spend and complement the overall destination experience.
Retail
Branded merchandise, souvenirs, collectibles and specialist products extending the Model Britain experience beyond the visit.
Education
School visits, workshops and learning programmes supporting curriculum-linked learning, STEM, creativity and skills.
Membership
Membership and annual pass opportunities designed to encourage repeat visitation and build long-term visitor relationships.
Partnerships,
Licensing & Media
Commercial partnerships, brand collaborations, licensing and content opportunities creating revenue beyond the core visitor experience.
Together, these complementary revenue streams are designed to diversify income beyond admission alone, increase visitor value and support a resilient long-term commercial model.
PROVEN DEMAND
A destination for every generation.
Model Britain brings together the universal appeal of Britain’s landscapes, cities and heritage in an immersive miniature experience designed for families, schools, enthusiasts, domestic tourists and international visitors alike.
Its broad audience appeal, combined with a year-round indoor format, creates the foundations for sustained visitation across multiple customer groups.
Why Model Britain Stands Apart
Uniquely British Proposition
A national-scale visitor attraction dedicated to bringing Britain together in miniature through its landscapes, cities, transport, engineering, heritage and stories.
World-Class Experience
Combining exceptional modelling, immersive storytelling and technology to create a highly detailed visitor experience designed to reward exploration and repeat visits.
Multi-Generational Appeal
Designed to engage families, tourists, school groups, enthusiasts and communities, creating relevance across generations rather than relying on a single visitor demographic.
A Nation in Miniature
From internationally recognised landmarks to regional landscapes and everyday places, Model Britain provides an almost limitless platform for new stories, content and experiences.
A nationally significant visitor destination in development — creating an opportunity to participate in Model Britain at a formative stage.
GOVERNANCE & DELIVERY
Experience behind the ambition.
Model Britain brings together experienced leadership, specialist expertise and defined governance responsibilities to guide the project through development and delivery.
The structure is designed to strengthen decision-making, financial oversight, commercial discipline and project accountability as Model Britain progresses.
Leadership & Oversight
Model Britain is supported by experienced leadership, advisory and education specialists spanning destination development, finance, operations, infrastructure, brand, heritage and learning.
Peter M Moore OBE
Model Britain Chair
View Profile → Gary McCauley
Founder & Chief Executive Officer
View Profile → Martin Grieve
Financial Oversight, Capital & Investment
View Profile → Alex Mawer
Marketing & Brand Strategy
View Profile → John F. D. Hoy FRICS
Heritage & Destination Strategy
View Profile → Mark Jones
Operations & Guest Experience
View Profile → Simon Kohler
Models & Hobbies
View Profile → Sarah Thorne
Capital Delivery & Infrastructure
View Profile → Prof. Dr Ger Graus OBE
Education Committee Chair
View Profile → Julie Price Grimshaw
Education, Curriculum & Learning
View Profile →Governance Built for Delivery
Model Britain is being developed with governance, professional oversight and stage-gated decision-making designed to support disciplined capital deployment and progressively de-risk the project as it advances towards delivery.
Strategic Oversight
Board-level direction and accountability supporting strategic decision-making, governance and effective management of project risk.
Financial Discipline
Capital planning, financial oversight and expenditure control designed to support disciplined deployment of investment capital.
Independent Professional Assurance
External professional input across architecture, cost, planning and technical disciplines provides independent challenge and specialist assurance.
Stage-Gated Delivery
Development decisions and capital deployment aligned to defined project milestones, evidence and progress through successive delivery stages.
Risk & Delivery Control
Planning, design, cost, programme and commercial workstreams are progressively developed to identify risk early and strengthen delivery certainty.
INVESTOR ACCESS
We believe the best decisions come from complete information.
Qualified investors can access a comprehensive suite of data and documentation through our secure investor portal.
Financial Model & Sensitivities
Detailed financial forecasts, key assumptions, revenue modelling, sensitivity analysis and downside scenarios.
Capital Strategy
Capital requirements, funding pathway, intended use of funds and phased capital deployment strategy.
Technical Masterplan
Architectural development, masterplanning, phasing and supporting technical information.
Governance Documentation
Corporate structure, governance framework, oversight arrangements and supporting policies.
Site & Planning Information
Site evaluation, planning position, technical studies and relevant development information.
Due Diligence Materials
Relevant legal, commercial, technical and risk information made available as diligence progresses.
Detailed investment information is provided on a controlled and confidential basis as engagement progresses. Nothing on this website constitutes investment advice, an offer or a solicitation to acquire securities. Any investment opportunity will be subject to appropriate eligibility, due diligence, legal documentation and applicable regulatory requirements.
Explore Model Britain
“ A celebration of who we are. An inspiration for what we can achieve together. ”
Explore. Imagine. Inspire.