Power Your
Brand Through
British Tourism
& Cultural
Partnerships
Unlock Powerful
Brand Storytelling
Explore, Imagine, Inspire.
Power Your Brand Through
British Tourism &
Cultural Partnerships
Unlock Powerful Brand Storytelling and
Audience Engagement at the UK’s Next
Landmark Cultural Destination
Reaching Over 700,000 Visitors Annually
Explore, Imagine, Inspire.
Power Your Brand Through British Tourism & Cultural Partnerships
Model Britain isn’t just a cultural attraction — it’s a dynamic canvas for powerful brand storytelling. Launching in the heart of the UK and projected to welcome over 700,000 annual visitors, this immersive miniature world offers a rare opportunity to embed your brand seamlessly into the vibrant future of British tourism. Whether you’re in travel, hospitality, automotive, retail, or entertainment, discover high-impact sponsorship opportunities designed to activate your brand in ways traditional media simply cannot.
Why Partner with Model Britain
A Gateway to Experiential Brand Activation
Model Britain is the UK’s most anticipated national-scale miniature attraction, launching in October 2028 to mark the 80th birthday of His Majesty King Charles III. As a new icon in British tourism, it offers a premier platform for strategic brand partnerships in the cultural and visitor attraction sectors.
With a core audience of multigenerational families, school groups, and purpose-driven tourists, Model Britain delivers unmatched access to high-value audiences seeking inspiration, education, and immersive discovery.
Ideal Brand Partnership Sectors
Model Britain offers bespoke collaboration opportunities across a range of industries:
✈️ Travel & Transport:
Airlines, rail networks, and international agencies seeking innovative experiential marketing within the dynamic tourism sector.
🏨 Hospitality & Destinations:
Hotels, resorts, and destination marketing organisations that are aiming for elevated visibility in a national visitor attraction.
🚗 Mobility & Innovation:
Automotive brands, consumer tech, and smart mobility providers that wish to explore immersive, high-footfall environments for activation.
🛍️ Consumer & Lifestyle:
FMCG, family brands, and lifestyle retailers that are targeting engaged, values-driven visitor groups.
🎭 Culture & Entertainment:
Entertainment brands, educational platforms, and cultural organisations that are seeking meaningful public-facing collaborations.
Exclusive Sponsorship Benefits
Partnering with Model Britain goes beyond traditional marketing. We offer integrated, purpose-driven experiences that bring your brand to life:
🎯 Immersive Brand Integration:
Seamlessly feature your brand in our miniature scenes — from bustling airports and retail high streets to iconic landmarks — embedding your product into Britain’s evolving cultural story.
🌐 Interactive Digital Experiences:
Create deeper connections with AR-enhanced journeys, QR-linked storytelling, and dynamic digital wayfinding that guides visitors directly to your branded content and campaigns.
🧭 Dynamic Place-Based Activations:
Host events, showcase products, or lead seasonal campaigns within our branded zones, offering real-world, hands-on interactions with your brand.
📈 Data-Driven Insights:
Track visitor engagement and sponsorship ROI through integrated analytics and performance dashboards tailored to your activation goals.
Reach Your Ideal Audience
With over 700,000 visitors projected annually, Model Britain connects your brand to:
👨👩👧👦 Multigenerational Families:
A high-intent audience seeking shared educational and leisure experiences.
🏫 Schools & Educational Groups:
Engaging the next generation through curriculum-linked content and inspiring environments.
🌍 Domestic & International Tourists:
A steady stream of year-round visitors from across the UK and abroad — ideal for globally minded brand campaigns.
💡 Purpose-Driven Consumers:
Culturally curious audiences looking to connect with brands aligned with their ESG values, innovation, and impact.
Strategic Outcomes of Partnership
Showcase your brand within a trusted, family-friendly, and future-facing national destination.
Foster authentic, place-based interactions that build long-term loyalty and recall.
Support educational and social impact initiatives while strengthening your CSR and sustainability profile.
Leverage Discovery Channel coverage, social amplification, and national media attention for extended brand exposure and thought leadership.
Let’s Build a Landmark Together
Becoming a sponsor of Model Britain is more than a marketing decision – it’s a legacy-defining opportunity to stand proudly at the heart of a national treasure.
Let us show you how your brand can thrive through this unique partnership.
Request our full Sponsorship Prospectus today and let’s begin crafting a partnership that reflects your brand’s values and ambition.
Together, let’s build a legacy in miniature.
