Experience behind the ambition.
Proven Leadership
Experience in delivering complex national projects.
Shared Purpose
United by a vision to inspire and create impact.
Defined Roles
Clear responsibilities and strong governance.
The people helping shape Model Britain
Model Britain is supported by experienced leaders and specialist advisers whose careers span major visitor destinations, international brands, finance, infrastructure, heritage, modelling and education. Together, they bring the experience required to help take the project from ambition to delivery.
Executive Leadership
Peter M Moore OBE
Former Managing Director of Center Parcs UK, following an earlier senior role as Director of Marketing at Alton Towers. Peter brings more than four decades of leadership across tourism, leisure and major visitor destinations.
Read full profile → Gary McCauley
Founder and Chief Executive of Model Britain, with more than two decades of experience in systems engineering and complex infrastructure. Gary originated the Model Britain vision and leads its development.
Read full profile →Advisory Board
Martin Grieve
Former senior finance executive at Unilever and Reckitt, with national and global divisional CFO experience spanning corporate finance, capital allocation, investment strategy and governance.
Read full profile → John F. D. Hoy FRICS
Former Chief Executive of Blenheim Palace and Castle Howard, and former Board Member of VisitEngland. John is also Chair of Silverstone Museum and a Fellow of the Royal Institution of Chartered Surveyors.
Read full profile → Mark Jones
Former UK Operations Director at Center Parcs and Operations Director at the Eden Project, with more than three decades of leadership across major, high-volume visitor attractions and leisure destinations.
Read full profile → Alex Mawer
Former Global Marketing Director at the LEGO Group, overseeing marketing strategy across LEGOLAND Parks and Discovery Centres worldwide, and former Marketing Director of VisitEngland.
Read full profile → Simon Kohler
Former Marketing & Development Director at Hornby Hobbies, where he played a pivotal role in the development and revival of iconic British brands including Hornby Railways, Scalextric and Airfix.
Read full profile → Sarah Thorne
Senior construction and property professional with more than 20 years' experience delivering complex capital programmes across infrastructure, government, policing, finance, telecoms and retail.
Read full profile →Education Committee
Professor Dr Ger Graus OBE
First Global Director of Education at KidZania and founding CEO of the Children's University, Ger is an internationally recognised education leader, professor and advocate for innovation in children's learning.
Read full profile → Julie Price-Grimshaw
Former Her Majesty's Inspector with Ofsted and now an education and school-improvement consultant, with extensive experience spanning inspection, teacher training, teaching and learning, governance and educational leadership.
Read full profile →Different perspectives. Shared responsibility.
Model Britain's governance structure brings together executive accountability, independent specialist advice and dedicated educational leadership, helping ensure the project develops with appropriate challenge, expertise and oversight.
Executive Leadership
Responsible for the strategic direction, leadership, development and day-to-day progression of Model Britain.
Advisory Board
Provides specialist challenge, perspective and strategic advice across finance, operations, destinations, marketing, modelling and capital delivery.
Education Committee
Helps shape the educational strategy and ensures learning remains embedded within the wider Model Britain experience.
Discover more about Model Britain
Explore the wider project, investment opportunity and the vision behind a new landmark visitor destination.
How Our Leadership Supports Delivery
Leadership
Experienced leaders set the vision, provide strategic direction and uphold high standards of integrity and accountability.
Governance
Robust governance provides transparency, effective oversight and responsible stewardship throughout the project lifecycle.
Finance
Disciplined financial management, strong controls and prudent capital allocation support sustainable development and protect stakeholder interests.
Operations
Operational expertise informs safe delivery, efficient systems and exceptional guest experiences throughout the year.
Education
Curriculum-aligned programmes will inspire learning, spark curiosity and create meaningful educational experiences for future generations.
Heritage
Celebrating British heritage, culture and ingenuity through authentic storytelling that connects the nation's past, present and future.
Delivery
Structured planning, specialist expertise and clear accountability support disciplined execution against defined project milestones.
Our leadership, governance and specialist expertise work in partnership to help deliver a world-class attraction that inspires pride in Britain.
