Peter M Moore OBE
Former Managing Director of Center Parcs UK and former Director of Marketing at Alton Towers, with more than four decades of leadership across tourism, leisure and major visitor destinations.
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40+ Years
Tourism & Leisure Leadership
Center Parcs UK
Former Managing Director
Alton Towers
Former Director of Marketing
OBE
Awarded for Services to Tourism
Four decades helping shape some of Britain's most successful visitor destinations.
Peter M Moore OBE is one of the foremost leaders in the UK tourism and attractions sector. Over a career spanning more than four decades, he has helped shape several of Britain's most successful leisure destinations and has contributed to raising standards in operational excellence, commercial strategy and guest experience.
Peter is best known for his 15-year tenure at Center Parcs UK, where he ultimately served as Managing Director. During that period he oversaw significant expansion, strengthened the organisation's commercial and operational frameworks and helped establish Center Parcs as one of Britain's leading short-break destinations.
Before joining Center Parcs, Peter served as Director of Marketing at Alton Towers during an important stage in its development, helping strengthen the attraction's brand, positioning and long-term commercial success.
His wider career has included senior roles with Chill Factore, The Tour of Britain, VisitEngland and Brightaspect Leisure, giving him a breadth of experience across attractions, tourism, destination development, governance and national strategy.
Selected leadership appointments
Alton Towers
Strategic and creative leadership during a pivotal period in the attraction's development.
Center Parcs UK
A 15-year tenure culminating in responsibility for one of Britain's leading short-break destination businesses.
Chill Factore
Senior leadership of the UK's major indoor real-snow leisure destination.
Tour of Britain
Contributed to the modern development and profile of Britain's national cycling race.
VisitEngland
Served two terms contributing to national tourism strategy and working with senior government stakeholders.
Model Britain
Providing strategic leadership, governance and destination expertise as Model Britain progresses through development.
Strategic leadership. Destination experience. Commercial discipline.
As Executive Chair, Peter brings significant experience of developing, marketing and operating major leisure and visitor destinations to the strategic leadership of Model Britain.
His background in destination development, operational performance, guest experience, brand transformation and governance provides the project with experienced leadership as it progresses through site development, capital formation and the wider route towards delivery.
Peter's role is particularly important in ensuring that Model Britain's ambition is matched by appropriate commercial discipline, organisational rigour and a clear focus on creating an enduring visitor destination.
