Building a nationally significant destination in the heart of England.
Model Britain has identified West Northamptonshire as the location for its proposed national visitor destination.
Working alongside West Northamptonshire Council and key stakeholders, we are now progressing the site evaluation and development work required to establish the right long-term home for Model Britain.
West
Northamptonshire
Chosen destination area
Central
England
Strong national accessibility
23M+
Catchment
Within a two-hour drive
Site
Selection
Detailed evaluation progressing
The right location for a national destination.
West Northamptonshire offers the ideal combination of connectivity, community and opportunity.
A growing region at the heart of England, with excellent access to major markets and the scale to support a world-class visitor attraction for generations to come.
Exceptional Connectivity
At the centre of England's strategic road and rail network, with quick access to London, Birmingham, Oxford and beyond.
Large & Growing Catchment
23M+ people within a two-hour drive, including strong local, regional and national visitor potential.
Economic Growth & Investment
A growing region attracting investment, business activity and high-quality employment.
Talent & Education Pipeline
Access to a skilled workforce and leading universities, colleges and research institutions.
Space To Deliver & Grow
Well-located development opportunities with the scale and flexibility required for a world-class destination and future growth.
Community At The Heart
A region with a strong sense of place and a collaborative approach to inclusive and sustainable growth.
Working together for long-term impact.
We are working closely with West Northamptonshire Council and local stakeholders to help ensure Model Britain delivers lasting social, cultural and economic value for the region.
A collaborative approach built on trust and shared ambition.
Model Britain is working closely with West Northamptonshire Council as we progress plans for a world-class visitor destination capable of creating significant long-term economic, social and cultural value for the region.
Open and transparent engagement
Ongoing dialogue with senior council leaders and officers across the project's development.
Aligned ambitions
A shared focus on economic growth, skills, placemaking, sustainable development and long-term regional value.
Long-term collaboration
Working constructively to identify opportunities and address the challenges involved in delivering a destination of this scale.
Progressing a considered and sustainable plan.
We are progressing the planning and development work required to establish Model Britain in the right location, with the infrastructure, accessibility and long-term capacity needed to support a nationally significant destination.
Site Identification
Potential locations within West Northamptonshire are being evaluated against planning, accessibility, infrastructure, operational and long-term expansion criteria.
Planning Strategy
Early engagement supports a clearer understanding of policy, constraints, opportunities and the evidence required as proposals evolve.
Technical Workstreams
Surveys, assessments and technical studies will inform masterplanning, access, infrastructure and environmental requirements.
Sustainable Approach
Responsible design, biodiversity, resilience and long-term environmental stewardship are being considered throughout development.
Site evaluation and development work are progressing, with ongoing engagement with West Northamptonshire Council and other key stakeholders informing the next stages.
Creating lasting value for the region.
Economic Impact
Targeting 800,000 annual visitors, supporting visitor spend, investment and wider economic activity.
Jobs & Skills
Supporting employment, training, skills development and long-term career opportunities.
Education & Inspiration
Engaging young people through education, STEM, creativity and experiential learning.
Community & Culture
A destination celebrating heritage, culture, community identity and a shared sense of place.
Sustainable Future
Creating a resilient destination designed to support long-term environmental and social value.
Education & Community
Inspiring future generations through engaging educational experiences and supporting schools, colleges and wider community participation.
Find Out More
Responsible Development
Embedding sustainability, biodiversity, efficient infrastructure and responsible resource management into the development of Model Britain.
Our Sustainability Approach
Development Documents
Key documents supporting the development of Model Britain are available to authorised stakeholders through our secure portal.
Access Stakeholder Portal Governance & Delivery
Strong governance, experienced leadership and specialist expertise provide accountability, commercial discipline and long-term stewardship.
Our LeadershipBuilding the future of West Northamptonshire.
We welcome continued collaboration with West Northamptonshire Council and key stakeholders as Model Britain progresses towards a destination designed to inspire, connect and create enduring value for the region.
For council, planning and strategic partnership enquiries.
