Privacy Policy

Effective Date: 01/01/2025
Last Updated: 01/05/2025

This Privacy Policy explains how Model Britain Ltd (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit www.modelbritain.co.uk (the “Site”). We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Model Britain Ltd
Website: www.modelbritain.co.uk
Email: info@modelbritain.co.uk
Registered in England and Wales
Registered Address: 14 Ceres Grove, Fairfields, Milton Keynes, MK11 4DQ
Company Number: 16203845

2. What Information We Collect

We may collect and process the following types of personal data:

Identity Data – name, title, or similar identifiers
Contact Data – email address, postal address, phone number
Technical Data – IP address, browser type, operating system, and browsing behaviour
Usage Data – information about how you use our Site
Marketing & Communications Data – your preferences for receiving communications from us

3. How We Collect Your Data

We collect data in the following ways:

Direct Interactions: You provide data by filling out forms, signing up for updates, or contacting us directly.
Automated Technologies: We collect data automatically through cookies and server logs when you browse the Site.
Third Parties: We may receive data from analytics providers like Google Analytics or social media platforms.

4. How We Use Your Data

We use your personal data for the following purposes:

To respond to your enquiries
To send you updates, newsletters, or promotional materials (with your consent)
To improve our website and services
To analyse user behaviour and traffic patterns
To comply with legal and regulatory obligations

We do not sell your data or share it with third parties for commercial gain.

5. Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

Consent – when you opt in to receive marketing or communications
Contract – when processing is necessary for a service you request
Legal Obligation – when processing is required by law
Legitimate Interest – for business analysis, website improvements, and service communications

6. Cookies

This Site uses cookies to enhance user experience and gather analytical data. You can manage or disable cookies through your browser settings. For more information, see our [Cookie Policy].

7. How We Store and Protect Your Data

We implement technical and organisational security measures to protect your personal information from unauthorised access, loss, or misuse. Data is stored on secure UK- or EU-based servers, and access is restricted to authorised personnel only.

8. Data Retention

We retain your personal data only as long as necessary for the purposes set out in this policy, or as required by applicable law.

9. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct or update any inaccurate data
Request deletion of your data
Restrict or object to how your data is processed
Withdraw consent at any time (where applicable)
Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise any of these rights, please contact us at info@modelbritain.co.uk.

10. Third-Party Links

Our Site may include links to third-party websites or services. We are not responsible for their privacy practices or content. Please review their policies before providing personal data.

11. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review it periodically.