Sponsorship ROI
Audience & Media Exposure Metrics

Model Britain is more than a miniature marvel — it represents a once-in-a-generation sponsorship opportunity of national significance. This exclusive headline position, reserved for a single visionary brand, unlocks exceptional exposure across television, digital, and on-site channels. With a high-traffic Home Counties location, leading media partnerships, and unmatched regional catchment, the measurable impact speaks for itself.

📊 ROI Metrics & Audience Data

📈 Key Projections

🧍 Annual Visitors:
700,000+ from across the UK and international tourism markets
🎥 Projected Social Video Reach:
100M+ views powered by:
- Influencer-led walkthroughs
- Earned media and national press
- Behind-the-scenes content and fan footage
- A Discovery Channel–produced documentary series (featuring sponsor branding)
🌐 Digital & Social Channels:
- TikTok, YouTube, Instagram, Facebook
- Content optimised for virality and storytelling
- 10,000+ organic followers gained in the last 6 months — demonstrating rapid momentum and engagement

🧭 Location Advantage

City: Milton Keynes — granted city status in 2022 and recognised as the UK’s most successful post-war urban development
Region: The Home Counties, strategically positioned between Greater London, Oxford, Cambridge, and Birmingham
Catchment Reach:
- 12 million+ people within a 1-hour drive
- 22-minute average visitor travel time
- 3 major international airports within reach
Local Economy: £14.6 billion GDP
Population Growth: Forecast to exceed 320,000 by 2030
Transport: Just 30 minutes from London by train

👥 Audience Profile

Age Demographics (adjusted estimates):
- Under 34: 27%
- 35–44: 18%
- 45–54: 15%
- 55+: 40%
  (Note: Age groups reflect non-overlapping estimates based on adjusted survey data.)
Socioeconomic Group:
- 72% ABC1 (affluent & managerial/professional)
- 29% AB (most affluent)
Family Appeal:
- 92% of visitors would bring children or grandchildren
- 68% travel by car, reinforcing a strong regional pull
Favourability:
- 93% of surveyed visitors find Milton Keynes enjoyable and easy to navigate
- 78% would attend Model Britain upon opening

💼 Headline Sponsorship — £45 Million

We are offering a single, exclusive Headline Sponsorship for Model Britain — a cultural attraction of national prestige.

Your Brand Will Receive:

Full Naming Rights

Model Britain presented by [Your Brand]
Dominant Visibility Across:
- All on-site signage, entrances, and ticketing platforms
- Advertising, digital channels, social media, and influencer campaigns
- Official uniforms, maps, guides, and merchandise
TV Documentary Feature
- Produced by Discovery Channel, with brand integration and permanent historical alignment
Founding Partner Status
- Long-term brand presence and legacy rights
Category Exclusivity
- No direct sector competitors permitted at any tier of sponsorship

📺 Media Value Benchmark

Projected Sponsor Media Value: £100M+
Comparable Example:
British Airways’ sponsorship of the London Eye generated over £300 million in brand exposure globally, underscoring the long-term potential of cultural landmark partnerships.