Headline

Sponsorship

Model

Britain

£45 Million

Exclusive

Partnership

Opportunity

Explore, Imagine, Inspire.

Headline Sponsorship – Model Britain

£45 Million Exclusive Partnership Opportunity

Explore, Imagine, Inspire.

Official Commemoration of His Majesty King Charles III’s 80th Birthday

Headline Sponsorship

Model Britain invites one visionary brand to secure the exclusive headline sponsorship of the UK’s most ambitious cultural attraction — a £45 million partnership that unites national pride, global media exposure, and decades of lasting impact.

This is not just a sponsorship. It is a historic legacy.

Launching in October 2028, Model Britain is a landmark £100 million miniature world experience showcasing the entire United Kingdom at 1:87 scale. From the Highlands to London’s skyline, it reimagines British identity through art, technology, and storytelling — built to educate, inspire, and endure.

As our exclusive headline sponsor, your brand will be embedded into the very fabric of this national icon.

What Your Brand Receives

Unmatched Brand Visibility

Naming Rights: “Model Britain presented by [Your Brand]” across all physical signage, communications, and digital platforms.

Prime Global Broadcast: Featured as a core brand partner in a global television channel series covering the construction and launch.

Integrated Campaigns: Brand inclusion in pre-opening, launch, and ongoing marketing campaigns, with projected reach exceeding 250 million+.

Unmatched Brand Visibility

Naming Rights: “Model Britain presented by [Your Brand]” across all physical signage, communications, and digital platforms.

Prime Global Broadcast: Featured as a core brand partner in a global television channel series covering the construction and launch.

Integrated Campaigns: Brand inclusion in pre-opening, launch, and ongoing marketing campaigns, with projected reach exceeding 250 million+.

Immersive On-Site Brand Integration

Dedicated zones, exhibits, or transport systems bearing your brand identity.

Custom-built experiential activations for guests and families.

Long-term brand engagement through digital content, AR/VR, and app-based interaction.

Immersive On-Site Brand Integration

Dedicated zones, exhibits, or transport systems bearing your brand identity.

Custom-built experiential activations for guests and families.

Long-term brand engagement through digital content, AR/VR, and app-based interaction.

Premium Hospitality & Strategic Access

VIP access for clients, executives, and stakeholders year-round.

Co-hosted corporate events, press conferences, and launch moments.

Integration into high-level government, royal, and industry engagements.

Premium Hospitality & Strategic Access

VIP access for clients, executives, and stakeholders year-round.

Co-hosted corporate events, press conferences, and launch moments.

Integration into high-level government, royal, and industry engagements.

CSR & ESG Alignment

Demonstrate your commitment to sustainability, heritage preservation, inclusive education, and STEM initiatives.

Partnership with UK charities and schools to create meaningful community programs.

Documented carbon-neutral construction and educational outreach.

CSR & ESG Alignment

Demonstrate your commitment to sustainability, heritage preservation, inclusive education, and STEM initiatives.

Partnership with UK charities and schools to create meaningful community programs.

Documented carbon-neutral construction and educational outreach.

The Commercial Value

£100 M+ in Projected Media Value across digital, broadcast, print, and live exposure.

700,000+ annual visitors with a 25+ year operating plan.

An estimated 25% YoY brand recall in core UK and European markets.

Global positioning as an official celebratory partner of King Charles III’s 80th birthday.

The Commercial Value

£100 M+ in Projected Media Value across digital, broadcast, print, and live exposure.

700,000+ annual visitors with a 25+ year operating plan.

An estimated 25% YoY brand recall in core UK and European markets.

Global positioning as an official celebratory partner of King Charles III’s 80th birthday.

Ideal Partner Profile

We are seeking a category-defining brand with a strong UK presence and global ambitions. Suitable sectors include:

Aviation & Travel
Financial Services
Automotive
Technology & Telecommunications
Consumer Goods & Retail
Luxury & Heritage Brands
Renewable Energy & Sustainability

Ideal Partner Profile

We are seeking a category-defining brand with a strong UK presence and global ambitions. Suitable sectors include:

Aviation & Travel
Financial Services
Automotive
Technology & Telecommunications
Consumer Goods & Retail
Luxury & Heritage Brands
Renewable Energy & Sustainability

Governance, Credibility & Confidence

Model Britain is led by a proven executive team and backed by award-winning creative and engineering partners. The attraction is governed by a clear ownership structure, with a TV Channel engaged for documentary coverage. Further partnerships with royal event consultants and national tourism boards are in discussion.

You can sponsor with confidence — and secure your place in British history.

The Sponsorship Proposition

To deliver the £45 million capital requirement, we have developed a resilient, diversified funding strategy that aligns risk, reward, and brand value.

Your Brand Will:

Be permanently associated with the UK’s next great national attraction
Receive prominent naming rights, branding, and media integration
Appear in a global television documentary series
Reach an estimated 700,000 visitors per year on-site, and millions more through media exposure
Anchor a long-term cultural asset with enduring public goodwill

Multi-Layered Investment & Partnership Model

Benchmarking the Potential: Model Britain vs. Miniatur Wunderland

It is valuable to compare Model Britain to the world’s leading miniature attraction, Miniatur Wunderland in Hamburg, to demonstrate its scale and viability.

With over 1.5 million visitors annually, viral video reach in the billions, and a loyal global fanbase, Miniatur Wunderland has proven the mass appeal and commercial viability of high-quality miniature storytelling. It is now one of Germany’s most celebrated tourist destinations, consistently ranking among its top attractions.

Model Britain follows in that tradition but brings a distinctly British narrative, world-class design, and modern media infrastructure from day one.
Backed by a multi-year Discovery Channel documentary series and aligned with the national celebration of King Charles III’s 80th birthday, Model Britain is poised to become the UK’s next great cultural export.

Key projections include:

700,000+ annual visitors from the UK and abroad
100+ million projected social video views, driven by influencer tours, earned media, and documentary exposure
A growing presence on platforms like TikTok, YouTube, and Instagram, optimised for virality and brand alignment generation.

This comparison chart illustrates both the proven global appetite for miniature experiences and the enormous potential for the right sponsor to help define the future of this genre in Britain.

Model Britain is not starting from scratch—it is standing on the shoulders of a global phenomenon and reimagining it for a new generation.

Model Britain vs. Miniatur Wunderland

Why £45 Million Is a Legacy Investment

💼 Headline Sponsorship — £45 Million

We are offering a single, exclusive Headline Sponsorship for Model Britain.

Your brand will receive:

Full naming rights: Model Britain presented by [Your Brand]
Dominant brand presence across all visitor touchpoints, media campaigns, signage, and digital platforms
Category exclusivity — no competitors in your sector will be featured at any level
High-profile exposure in our TV documentary series
Founding partner status and long-term legacy rights

Projected Media Value: £100M+
Annual Visitors: 700,000+
Location: The Home Counties, serving Greater London and Southeast England
Official Launch: November 14, 2028 — The King’s 80th Birthday

Comparable Model: British Airways’ sponsorship of the London Eye delivered over £300M in global brand exposure value.