Mark Jones
Senior visitor attractions and hospitality executive with more than three decades of experience leading complex, high-volume destinations including Center Parcs, the Eden Project and Wyboston Lakes.
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30+ Years
Operations & Executive Leadership
Center Parcs
UK Operations Director
Eden Project
Operations Director
Wyboston Lakes
Managing Director
Three decades operating complex destinations at scale.
Mark Jones is a senior figure in the UK visitor attractions and hospitality sector, bringing more than three decades of operational and executive leadership experience across some of the country's most complex, high-volume destinations.
As UK Operations Director for Center Parcs, Mark oversaw the Sherwood, Elveden and Longleat forest resorts, with a combined turnover of £110 million and a workforce of more than 3,200 people. His responsibilities encompassed large-scale guest operations, strategic planning and service delivery across accommodation, leisure, retail and family experiences.
Mark subsequently became Operations Director at the Eden Project, leading operations across the £130 million facility, managing 388 staff and helping deliver the visitor experience within one of Britain's most distinctive educational and environmental attractions.
He later served as Managing Director of Wyboston Lakes, a 380-acre hospitality, training and leisure resort, and since 2019 has served as Chairman of Pico Technology, a significant worldwide exporter of British technology.
Selected leadership appointments
Center Parcs
Oversaw Sherwood, Elveden and Longleat with £110m combined turnover and more than 3,200 staff.
Eden Project
Led operations across the £130m attraction, managing 388 staff and complex visitor delivery.
Wyboston Lakes
Led the 380-acre hospitality, training and leisure resort across hotel, conference and spa operations.
Pico Technology
Chairman since 2019 of a significant worldwide exporter of British technology.
Model Britain
Providing strategic guidance across visitor operations, guest experience and operational planning.
Visitor flow. Operational strategy. Guest experience.
Mark brings to Model Britain the perspective of an executive who has operated complex visitor destinations at significant scale, where thousands of individual operational decisions ultimately determine the quality of the guest experience.
His experience across Center Parcs, the Eden Project and Wyboston Lakes provides valuable insight into visitor flow, operational planning, service delivery, workforce requirements and the integration of leisure, hospitality, retail and family experiences.
As a member of Model Britain's Advisory Board, Mark helps ensure that the ambition of the attraction is translated into an operational model capable of delivering a consistently high-quality experience for visitors at scale.
