Simon Kohler
One of the most respected figures in the British models and hobbies industry, with more than four decades of experience shaping iconic brands including Hornby Railways, Scalextric and Airfix.
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40+ Years
Models & Hobbies Leadership
Hornby Hobbies
Former Marketing & Development Director
Heritage Partnerships
Museum & Licensing Collaborations
TT:120
New UK Model Railway Scale
Four decades shaping some of Britain's most recognisable modelling brands.
Simon Kohler is one of the most respected and influential figures in the British models and hobbies industry, with a distinguished career spanning more than four decades.
Best known for his long-standing leadership at Hornby Hobbies, Simon played a pivotal role in shaping and reviving some of Britain's most iconic hobby brands, including Hornby Railways, Scalextric and Airfix.
As Marketing & Development Director at Hornby, Simon helped drive a period of renewed creativity and commercial momentum. His work included the relaunch of Hornby Dublo, the introduction of the new TT:120 scale for the UK and the revitalisation of Scalextric for a new generation of enthusiasts.
His wider work has included major heritage and licensing collaborations, including Hornby's lead sponsorship of the Flying Scotsman Centenary celebrations and work with the Science Museum and National Railway Museum on authentic licensed collections.
Selected industry milestones
Hornby Hobbies
Long-standing leadership across one of Britain's most recognised models and hobbies businesses.
Hornby Dublo
Helped revive one of Hornby's best-known heritage ranges for a contemporary audience.
Hornby TT:120
Helped create and introduce an entirely new model railway scale for the UK market.
Scalextric
Played a key role in reconnecting the iconic brand with a new generation of enthusiasts.
Heritage Partnerships
Developed national collaborations around Britain's engineering and railway heritage.
Model Britain
Providing specialist advice across modelling, authenticity, licensing and heritage partnerships.
Authenticity. Licensing. Craftsmanship. Heritage.
Simon brings to Model Britain a depth of specialist knowledge that sits directly at the heart of the visitor experience: understanding how miniature worlds are designed, how enthusiasts engage with them and how authenticity can transform a model from representation into storytelling.
His experience across Hornby, Scalextric and Airfix provides valuable perspective on product development, modelling standards, audience expectations and the enduring cultural value of Britain's hobby sector.
As a member of Model Britain's Advisory Board, Simon also supports the development of licensing, museum and heritage partnerships, helping ensure the miniature environment reflects Britain's engineering achievements, landmarks and cultural stories with appropriate authenticity and credibility.
