Why Sponsor
Model Britain?
A National Showcase.
A Global Opportunity.
Explore, Imagine, Inspire.
Why Sponsor Model Britain?
A National Showcase.
A Global Opportunity.
Explore, Imagine, Inspire.
Why Sponsor Model Britain
Position your brand at the heart of a £45 million cultural attraction set to inspire millions from October 2028.
Opening in October 2028, Model Britain is a £45 million national landmark in the making — a visionary miniature world celebrating the best of British creativity, history, and innovation at 1:72 scale.
Set to become one of the UK’s most iconic family destinations, Model Britain offers an extraordinary sponsorship opportunity for brands seeking long-term visibility, deep emotional resonance, and powerful cultural alignment. This is your chance to be part of a legacy that will inspire, educate, and delight generations to come.
Connecting with Your Audience
The Model Britain Demographic
Model Britain attracts a highly engaged and diverse audience, offering brands a powerful platform to connect with key consumer segments.
Our Reach & Demographics:
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Age Range: Core audience spans ages 16–24 (aspirational and trend-conscious youth), with strong secondary engagement from ages 25–35 (young professionals, parents, and mentors).
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Geographic Spread: Nationwide appeal, with concentrated interest in major cities and increasing visibility across regional areas.
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Interests: Visitors are digitally fluent, socially aware, and passionate about entertainment, personal growth, fashion, and community engagement. Many are early adopters with a strong tendency to share and advocate for the brands they trust.
Digital Footprint:
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Projected 100+ million social video views
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Strong and growing presence on TikTok, Instagram, and YouTube
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700,000+ anticipated annual in-person visitors from across the UK and beyond
Sponsorship at Model Britain offers a meaningful opportunity to engage with this dynamic audience through immersive, values-driven brand integration.
Addressing Sponsorship Risk & Maximising Brand Benefit
Strategic sponsorship is about more than visibility – it’s about meaningful engagement, long-term brand equity, and aligning with national moments that matter. At Model Britain, we offer a rare opportunity to achieve all three, with safeguards in place to ensure impact, value, and brand integrity.
Proven Model of Success
Some of the UK’s most iconic cultural partnerships began just like this – early-stage sponsorships that turned into global brand milestones:
- British Airways x The Millennium Wheel (London Eye)
As headline sponsor, British Airways helped bring the London Eye to life in 1999. The result? One of the most recognisable visitor attractions in the world, delivering decades of brand prestige, tourism association, and media coverage for a fraction of its long-term value. - Uniqlo x Tate Modern
A long-running collaboration that successfully blended fashion with contemporary art. Uniqlo gained access to diverse audiences through free exhibitions, late-night events, and co-branded content, positioning itself as a champion of creativity and accessibility. - Aviva Studios (Manchester)
As naming partner of this £242 million arts venue, Aviva has secured a permanent role in Manchester’s cultural revival. The partnership exemplifies how major sponsors can integrate ESG goals with regional investment and civic legacy. - Barclays x British Summer Time Festival
A dynamic partnership that merges live entertainment with brand innovation. Barclays leverages the event to offer exclusive access, drive app engagement, and demonstrate leadership in sustainable event sponsorship.
These examples show that the most successful cultural partnerships are not passive – they are platforms for innovation, storytelling, and long-term commercial benefit.
Built-in Brand Protections
Model Britain has been designed with sponsors in mind from day one. We offer:
- Exclusive category rights to protect your competitive position
- Collaborative brand integration tailored to your values, voice, and campaign strategy
- Audience analytics and reporting to track performance, reach, sentiment, and ROI
- Reputational safeguards, ensuring your brand is never exposed to misaligned content or partnerships
Sponsorship at Model Britain is a future-facing opportunity – one that connects your brand with a national moment, an educational mission, and a generational audience. It’s not just a placement. It’s a legacy.
Why Model Britain Is the Brand Opportunity of the Decade
Unrivalled Visibility and Meaningful Reach
Sponsorship of Model Britain goes far beyond logo placement – it’s an investment in a permanent, high-impact experience that places your brand at the centre of national conversation and family memory-making.
- Massive Footfall: Over 700,000 projected visitors in our opening years, rising to 1.5 million annually within five years.
- Prime Location: Within 90 minutes of London, Birmingham, and Manchester – easily accessible for families, school groups, and cultural tourists.
- Media Powerhouse: Over 100 million projected global media impressions annually across broadcast, digital, and print.
- Engaged Demographics: Direct access to family decision-makers, educators, culture seekers, and innovation-minded audiences.
- Cultural Resonance: Align your brand with a landmark British project launching in celebration of King Charles III’s 80th birthday.
Choose Your Level of Impact
From landmark naming rights to scene-level features, each sponsorship tier is crafted to deliver maximum visibility, engagement, and legacy value.
Headline Sponsor (£45M)
“Be the Name Behind the Nation’s Newest Landmark”
- Full Naming Rights: Your brand becomes the official name of the entire Model Britain attraction.
- 360° Brand Integration: Seamless presence across signage, visitor journeys, media, and all marketing campaigns.
- Exclusive Benefits: Bespoke zones, high-level press exposure, VIP access, and custom brand activations.
- National Legacy: Your brand name becomes permanently embedded in Britain’s cultural landscape.
Headline Sponsor (£45M)
“Be the Name Behind the Nation’s Newest Landmark”
- Full Naming Rights: Your brand becomes the official name of the entire Model Britain attraction.
- 360° Brand Integration: Seamless presence across signage, visitor journeys, media, and all marketing campaigns.
- Exclusive Benefits: Bespoke zones, high-level press exposure, VIP access, and custom brand activations.
- National Legacy: Your brand name becomes permanently embedded in Britain’s cultural landscape.
Principal Partners (£1M–£10M)
“Own a World Within the World”
- Themed World Sponsorship: Co-brand a key miniature zone – e.g. The London Metropolis, presented by [Your Brand].
- High-Impact Branding: Prominent exposure across themed signage, interactive exhibits, and printed materials.
- Immersive Engagement: Corporate hospitality, product activations, and story-driven integration within the guest experience.
Principal Partners (£1M–£10M)
“Own a World Within the World”
- Themed World Sponsorship: Co-brand a key miniature zone – e.g. The London Metropolis, presented by [Your Brand].
- High-Impact Branding: Prominent exposure across themed signage, interactive exhibits, and printed materials.
- Immersive Engagement: Corporate hospitality, product activations, and story-driven integration within the guest experience.
Supporting Sponsors (£250K–£999K)
“Bring a Signature Scene to Life”
- Feature-Level Sponsorship: Associate your brand with a detailed exhibit or interactive attraction, such as railways, aviation, ports, canals, or countryside.
- Onsite & Digital Visibility: Exhibit signage, inclusion in themed visitor trails, and brand features across digital channels.
- Targeted Placement: Select a themed area that aligns directly with your industry, story, or values.
Supporting Sponsors (£250K–£999K)
“Bring a Signature Scene to Life”
- Feature-Level Sponsorship: Associate your brand with a detailed exhibit or interactive attraction, such as railways, aviation, ports, canals, or countryside.
- Onsite & Digital Visibility: Exhibit signage, inclusion in themed visitor trails, and brand features across digital channels.
- Targeted Placement: Select a themed area that aligns directly with your industry, story, or values.
Founding Supporters (£25K–£250K)
“Be Part of the Foundation”
- Founding Recognition: Your name featured on a permanent Founding Supporters Wall within the attraction and on our official website.
- Early Access: Invitations to exclusive preview events and media launches.
Long-Term Gratitude: Recognition for your early belief in a world-class British vision.
Founding Supporters (£25K–£250K)
“Be Part of the Foundation”
- Founding Recognition: Your name featured on a permanent Founding Supporters Wall within the attraction and on our official website.
- Early Access: Invitations to exclusive preview events and media launches.
Long-Term Gratitude: Recognition for your early belief in a world-class British vision.
Purpose-Driven Partnerships That Matter
Model Britain is more than a commercial destination — it’s a mission-led cultural initiative designed to leave a lasting, positive impact on society. Sponsorship offers your brand the chance to stand for something bigger: education, sustainability, and community pride.
Inspiring the Next Generation
- Interactive school programs and curriculum-linked workshops will reach thousands of students annually.
- Hands-on exhibits will spark curiosity in STEM, history, and the arts — inspiring the next generation of engineers, designers, and cultural storytellers.
Championing Sustainability
- Constructed using sustainable materials and energy-efficient systems.
- A long-term commitment to reducing our carbon footprint and leading by example in responsible tourism.
Supporting Local Communities
- Hundreds of jobs created across construction, hospitality, education, and the creative industries.
- Partnerships with local suppliers and SMEs to boost regional economies and support British enterprise.
Accessible for All
- Fully inclusive design to welcome visitors of all abilities, ages, and backgrounds.
- Access models that ensure affordability and engagement across all communities.
Led by Experts. Driven by Vision.
Model Britain is brought to life by a world-class team of designers, model-makers, engineers, educators, and visitor attraction leaders. With decades of experience in delivering globally recognised cultural projects, our leadership is backed by strong governance, strategic advisors, and a commitment to excellence at every stage.
Let’s Build a Landmark Together
Becoming a sponsor of Model Britain is more than a marketing decision – it’s a legacy-defining opportunity to stand proudly at the heart of a national treasure.
Let us show you how your brand can thrive through this unique partnership.
Request our full Sponsorship Prospectus today and let’s begin crafting a partnership that reflects your brand’s values and ambition.
Together, let’s build a legacy in miniature.
Headline
Sponsorship
Opportunity
Become the Name
Behind Britain’s
Greatest
Miniature Wonders
Headline Sponsorship Opportunity
Become the Name Behind
Britain’s Greatest Miniature Wonders
Principal
Partnership
Packages
Become a Founding
Brand Partner
Britain’s Defining
Cultural Attraction
Principal Partnership Packages
Become a Founding Brand Partner
in Britain’s Defining Cultural Attraction
Supporting
Sponsorship
Packages
Prominent
Brand
Presence
Supporting Sponsorship Packages
Prominent Brand Presence
Founding
Supporters
Leave
Your
Mark
Founding Supporters
Leave Your Mark
