Liam Reed

Liam Reed

Commercial Director, Model Britain

Liam Reed is the Commercial Director of Model Britain, where he leads all aspects of revenue strategy, partnerships and commercial growth. With over a decade of experience in business development, brand alignment and strategic operations, Liam plays a pivotal role in shaping the commercial success of the attraction.

Liam Reed - Commercial Director

At Model Britain, Liam oversees ticketing models, retail and F&B integration, brand activations and the long-term sponsor ecosystem. He works closely with the executive team to ensure that every commercial partnership aligns with the values and vision of the attraction, while delivering measurable results for partners.

Prior to joining Model Britain, Liam held leadership roles in destination marketing, experience-based retail and hospitality strategy. His approach blends data-driven planning with a deep understanding of the emotional value behind cultural spaces and visitor experiences.

Liam believes that Model Britain is more than an attraction. It is a commercial platform for world-class brands to connect with audiences in meaningful, memorable and measurable ways. He is currently building relationships with a range of UK and global sponsors across sectors including travel, automotive, banking, technology and FMCG.

Liam holds a degree in Business and Marketing and brings a sharp commercial lens to every aspect of the Model Britain launch. His leadership ensures that the attraction remains not only financially sustainable but also commercially visionary.

Disclaimer:
The individual appointed to this position has requested temporary anonymity while they fulfil their current employment obligations. Their full identity and credentials will be disclosed upon their official commencement with Model Britain.

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